free instal A Long Journey to an Uncertain End

It felt like you had just gained an exciting new superpower. Think back to the last time you discovered a software product when that incredible realization washed over you: life is never going to be the same again. In this book, we’re excited to show you how. Regardless of the product, the end goal is to help your users level up. Or if your product is a fitness application, your user can now have more energy throughout the day. If your product is an email marketing tool, your user can now build a personal relationship with thousands of contacts. If your product is a to-do list, your user is now much more productive. Once you pinpoint this challenge and help your users overcome it, they level up in a big way. Regardless of the user, everyone has their own unique challenges they must overcome if they’re ever going to acquire those “superhero-like abilities” your product grants them. While others are just so busy that they simply forget to use your product without a prompt. The problem is there’s a challenge ahead for every user that they must overcome.įor others, it might be that complexity is their kryptonite.

Who wouldn’t want to be able to be more productive, make better decisions, or even lose weight?

And out of the remaining new users who check out the product a second time, even fewer will ever pick up the superhero-like abilities that your product could have granted them.Īnd this isn’t because your product can’t grant these users, “superhero-like abilities.” Or that the person signing up for the product doesn’t want these new abilities. In fact, 40-60% of all new users to products won’t even bother to come back a second time to use the product after they sign up. Yet, most products only turn a small fraction of their users into superheroes who are able to wield the new abilities of the product.

It’s predictable, and the odds of success for a hero to succeed in a movie hover around 99.9% the last time I checked. The main character faces a challenge and has to overcome it before they can become a true superhero that saves the day. Yet, in every hero’s journey, there’s a predictable storyline. They raise the bar for what you thought was possible. They give you abilities you never had before. The best products in the world turn you into a superhero. Product-Led Onboarding: How to Turn Users Into Lifelong Customers

Free instal A Long Journey to an Uncertain End